This is a great video and an entertaining way to learn about social media.

I’m so glad they found a fun way to share something that I agree with.  Cold calling and out bound marketing doesn’t work.  At least not if you’re providing something useful to the world.

There is huge shift going on in the world of business and marketing.  I’m excited about this change because I think its providing useful opportunities to learn to be more authentic.   I believe we are moving towards more authenticity in business and its going to continue.  Trust, community, conversations.  It’s what were getting in the more conscious world of business.    Old systems are falling away.  It’s only going to continue.  I’m excited for the opportunities that are emerging.

The lyrics for the song are available on Rebecca Corliss, the singer’s blog.