“Our immediacy and personal interaction with customers is part of the work we’re doing to make positive change for relationships with customers, getting to the root causes of problems that arise and fixing them for the long term,”  Eric Ketzer – Charter Communications

By listening to the conversations and monitoring your brand and your industry you have an opportunity to understand how you’re being perceived and fix challenges as they come up.

Twitter is one of the best tools available right now for monitoring and engaging in the public conversation around your brand.  At least if you have a business that people can talk about.

Markets are conversations, Markets are open ended, marketing needs to be open ended.  The conversations flow between real people with real needs and if you can authentically help them fill their needs you create opportunities for your success.

Social media marketing is getting engaged in regular conversations with your community.

Your business is a conversation.

Everyday you are having conversations with your customers and your customers are having conversations with each other.  By paying attention to the conversations you help solve your customers challenges and strengthen relationships.  Be a real person, not just a business.  People connect with other people, not some faceless organization.

The relationship is what’s important.  What kinds of relationships are you creating with your social media marketing?

Pay attention by listening to the conversations.  Adjust your communication to fit the interests of your community.

As your community evolves your interaction with the community needs to evolve with it.