We can debate the countless intricate ways that companies can use to create a strategy of difference, but it all pretty much boils down to:
1) Better product
2) Better process
3) Better relationships
In my opinion focusing all of your strategic thinking, goal setting and actions on building a better process or better relationships is the surest and [...]
Even if you think your customers are not on Twitter there are still benefits to sharing your business story through the service.
Laura Fitton ( @pistachio ) has some great additional off platform benefits from Twittering. These are great ideas and show that even if you’re in a business that doesn’t have a lot of customers [...]
Are you building your personal brand to help grow your business?
@tommytrc does a great job explaining why it’s important to start building a personal brand. Tommy has some great advice to help you get started creating the brand of you.
How does having a strong personal brand translate to building a successful business? If people can [...]
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Markets are conversations, Markets are open ended, marketing needs to be open ended. The conversations flow between real people with real needs and if you can authentically help them fill their needs you create opportunities for your success.
Social media marketing is getting engaged in regular conversations with your community.
Your business is a conversation.
Everyday [...]
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Knowing how to market your business is one of the most important parts of building any business.
Here 10 tips for creating a cost-effective business marketing plan.
1. Know Yourself
Selling is about trust, and those with the best, most trustworthy stories win over customers. Businesses need to clearly articulate the reasons potential buyers [...]
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Social Media Brand Smarts 101
Are you a smart social media player?
What are smart companies doing in social media?
They are listening to and engaging with their customers daily.
So simple and regular practice yields exponential results.
How can you engage smarter?
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Today’s [...]
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Here are some of my favorite stories about the growing relationships businesses have with social media and some challenges in bringing social networking into organizations
Embracing social media
a wise choice in uncertain times
With a full circle approach social media can entirely reshape your organizations day-to-day means of communications. Social media [...]
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Is your business a media company?
If you are in business and share your story with your customers you are. Honestly I can not think of one business that doesn’t have the need to share their story and connect with their customers.
You can go the route of traditional advertising to tell your story [...]
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