Some netizens rated "You pressed my hair" as the most enviable sentence in 2020-there is sex and hair, who doesn't lemon?
Having a thick black hair has become a top priority for contemporary young people.
According to the 2019 survey data of the Health Commission, China's hair loss population has exceeded 250 million. If calculated based on an average hair loss of 10 square centimeters per person,
The loss of hair also promoted the flourishing of the hair transplant industry. "Hair transplant in the morning, work in the afternoon" advertisements for hair transplantation are all over the subway, but the legendary expensive price makes people daunting.
In this issue, Mr. DT will calculate the hair planting account for everyone. How much does it cost to get thick hair? Is the hair transplant industry really profitable? In addition to hair transplantation, how much effort has contemporary young people made to alleviate hair loss anxiety?
According to a set of statistics in the industry, about 500,000 hair transplant surgeries were performed nationwide in 2018, and the amount of surgery exceeded 10 billion yuan. Conservative estimate,
Let's do a simple science first. How does hair transplant surgery make people have thick hair?
In fact, the "planting" of hair transplantation does not mean "planting" but "transplanting." Hair transplantation does not increase the total amount of our hair, but by redistributing and arranging our existing hair to create a beautiful and dense visual effect.
In different areas of our scalp, the "firmness" of the hair is different. For example, the hair on the back of the head is less likely to fall off than the hair near the hairline. Therefore, hair transplant surgery generally requires finding a safe donor site first, and transplanting the hair follicles from this "firm area" to other areas.
Currently, there are two mainstream hair transplant methods on the market-FUT
Both methods have advantages and disadvantages. FUT is to separate a long and narrow scalp tissue from the back of the head and separate the follicle units under a microscope. The advantage of this method is that it can provide more hair follicle units, which is more suitable for people with large areas of hair loss. The disadvantage is that a linear scar will be left on the back of the head after the operation.
FUE uses a small diameter trephine puncher to cut into the skin to extract the follicle units. The advantages are less trauma and no linear scars, but there are also several obvious disadvantages: 1. The hair follicle units that can be collected are limited, 2. The hair follicles are easily damaged during the extraction process, and 3. The operation process takes longer.
The principle of hair transplant surgery is not complicated, but considering how to make the postoperative effect more beautiful and natural, it is indeed a technical task.
Although the hair transplant is made of wool on the sheep, the larger the area that needs to be transplanted and the more hair follicle units to be transplanted, the more the doctor’s skills and abilities will naturally be tested, and the more money will be burned.
The pricing method of hair transplant surgery is calculated by follicle unit. Public data shows that the current price of hair transplants starts at 10 yuan per unit.
10 yuan is not much, but friends who need hair transplantation are all transplants of thousands of hair follicle units. Counting it down like this, it's a five-digit start casually.
Of course, depending on the degree of hair loss, the number of hair follicle units required for hair transplantation also varies greatly.
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Taking men as an example, if there is a level three-that is, the legendary "Tmall" hairline, hair transplantation requires 1500-2000 hair follicle units. Entering level 4, the front hairline and forehead hair recedes further, and there is obvious hair loss on the top of the head, which requires 2000-3000 follicle units.
The hair follicle units needed for hair transplantation will increase step by step with the degree of hair loss, until the maximum amount of hair follicles extracted is about 5000-5500 follicle units.
How much will it cost at least to do a complete hair transplant? You can simply calculate your hair loss level.
However, the above prices are for reference only. After all, in reality, some friends have paid more painful costs for hair transplants. The person in charge of a well-known hair transplant institution mentioned in an interview last year that some consumers paid 360,000 yuan for the entire hair transplant, plus the subsequent hair growth and hair care treatment, the total cost reached 500,000 yuan.
If you want to pursue perfect hair, there is no most expensive, only more expensive.
The price of a hair transplant operation is as high as five figures. Now that there are so many young people shouting about baldness, don't the hair transplant institutions make a lot of money?
With such curiosity, Mr. DT launched an investigation into the hair transplant industry.
The start of hair transplantation in China was in 1997. But in the nearly 20 years since entering the domestic market, it has always been a relatively small medical project. Only in recent years has the hair transplant industry suddenly become a star project.
Probably because people's "bald" demand has increased rapidly, attracting more attention, and more capital investment has become an important factor in promoting the prosperity of the hair transplant industry.
In September 2017, Yonghe Zhifa received a capital injection of several hundred million yuan from CITIC. This is the first time that capital has entered the field of hair transplantation in the mainland. At the beginning of 2018, Biliansheng, another hair transplant company established for more than ten years, also received a strategic investment of 500 million yuan from Huagai Capital.
Capital is always rational. Compared with the highly competitive medical beauty projects, the current profitability of the hair transplant industry is still considerable.
According to a set of data disclosed by Xu Feng, the founder of the hair care community platform, the hair transplant department of public hospitals can reach 60-70%, and private hospitals can reach 35-40%.
However, large-scale chain hair transplant institutions have a slightly lower profit margin due to higher marketing expenses, but it is also about 20%. Nevertheless, this profit rate is higher than most medical and aesthetic institutions
At the same time, the risk rate of surgery in the hair transplant industry is also much lower than other medical cosmetic procedures.
However, we have also noticed that since Biliansheng received financing in early 2018, so far there has been no news that hair transplant institutions are favored by capital.
Mainly because of the top players who can access capital, it is not easy to play.
Judging from the current market share, the top players in the hair transplant industry are private chain institutions, which account for about 35% of the market share in the entire industry.
To expand market share, leading chain agencies need to spend a lot of promotion costs in the early stage. A set of industry data shows that the marketing expenses of hair transplant institutions account for more than 30% of the total cost.
Second, the labor cost of the hair transplant industry is also high. In the previous article, we mentioned that the technique of hair transplant surgery is not complicated, but very delicate. A hair transplant operation takes about 4-8 hours and requires the cooperation of multiple medical staff to complete it. In other words, a doctor can only complete 1-2 operations a day.
In addition, hair transplantation is also a one-shot deal. After a hair transplant operation, everyone will not have this need again. Therefore, the consumption frequency of consumers is relatively low.
In this way, although the hair transplant industry can be regarded as a rising star among many medical beauty projects, it is not as profitable as we thought.
Hair transplant institutions have to spend a lot of effort to become bigger and stronger, but the business of hair is much more than that.
Take DT as an example, there are not so many friends around who go to hair transplant, but friends who have used various hair care products such as anti-drop shampoo, hair care oil, hair mask, etc. are everywhere.
CBNData consumption big data shows that among online consumers who purchased anti-dropping shampoo and hair care products from 2017 to 2019, the proportion of post-90s and post-95s increased year by year. Moreover, people are willing to spend more money on anti-take off toiletries.
For the needs of preventing hair loss, common shampoo and hair care products are only the most basic methods. In the Douban group "Everyone Has Good Hair-Let’s Lose Hair", a group of more than 200,000 members, netizens discussed various anti-drop products and methods-from anti-drop recipes to hair tonic, from scalp spa To drug therapy...
In addition to preventing hair loss, everyone's requirements for hair care are getting higher and higher. On Xiaohongshu, searching for "hair" will bring up more than 2 million notes. The number of related notes such as "How to grow hair fast", "hair care", "hair color", and "fluffy hair" has reached hundreds of thousands.
People's requirements for the beauty of the square inch above the top have become stronger than ever.
The market with a keen sense of smell is also eyeing everyone's overhead business, and various products and services have begun to emerge. IResearch has summarized an industrial ecological chain around hair care and hair loss prevention: from basic shampoos, diet therapy to professional hair loss prevention massage equipment, potions and professional hair care institutions, and finally is the ultimate way to deal with hair loss— -Hair transplants and wigs.
It is difficult to say whether the mass consumers are first tortured by hair loss anxiety or are stimulated by the frequent advertisements for hair care products that have developed a strong obsession with good hair.
The reason why hair loss can arouse widespread resonance and attention in the Internet public opinion environment is that it is actually becoming more and more common.
Therefore, some sociological researchers believe that hair loss may be a problem constructed by consumerism.
In a consumer society, the thickness and beauty of our hair are increasingly related to our appearance and self-identity, and are disciplined by consumer culture. In order to maintain a perfect body, people are more willing to buy goods than ever before.
What's really sad is that, whether it's hair transplants or so-called professional anti-drop products, almost no consumer products can make our hair really thick. Not to mention all kinds of home remedies that have not been scientifically verified.
Moreover, even if we overcome hair loss, new anxiety will be created. The eager desire for self-identity will continue to cause various "crises" in our daily lives.
Therefore, Mr. DT still wants to advise everyone: