@mmangen – Twitter Goddess from Mark Gehrke on Vimeo.
Debra Gehrke talks with Michelle Mangen about Twitter, the #newend hashtag and how to use Twitter to follow along with the NEW END event during the day and after the event.
Getting More from Twitter Starts with Asking for Help from Mark Gehrke on Vimeo.
Twitter is a great networking platform to connect with your audience. Twitter can be valuable to build stronger relationships with your customers and your brand. Twitter’s benefits really come through continued use and building a relevant network. When you first start using Twitter is can be very confusing. I believe this is why many people quit the service before they see the benefits.
In this video Debra Gehrke, of Mandala Life Media, talks with Kim Sippola ( @ATWairport ) about how having help with Twitter from Michelle Mangen ( @mmangen ) made a big difference to her understanding of how to make best use of the platform for her.
A valuable thing you can do when you’re first getting started on Twitter is find a knowledge user that can explain it to you. If you have someone show you how to make sense of the terms, technology and practices you can get a huge jump start. Tweeting can be an enjoyable and valuable experience for you with a little support.
Our Recommendations:
Want a jump start with Twitter? We can help.
If you’ve been using Twitter and would like to expand your Twitter strategy we love to help. For small businesses using Twitter, getting clear about what you want to accomplish is essential. Evaluate your strategy up front and remember that strategy to action is a continual cycle. Your strategy needs continual attention if you want to see results.
Outagamie Co. Airport Uses Social Media from Mark Gehrke on Vimeo.
Outagamie Co. Airport Uses Social Media from Mark Gehrke on Vimeo.
Debra Gehrke talks with Kim Sippola, Outagamie Co. Airport Marketing Manager, about how the airport uses Twitter, Facebook and YouTube to connect with travelers and the community. Interview conducted at Renew Summit 2009 presented by New North and NEW END. We love to help support the local North Eastern Wisconsin social media business community. Social media is still very new for most businesses and navigating these ever changing waters can be challenging. We hope this video and the story we shared recently about how Grassroots A Salon is blogging to get their story out to the community will give you a little inspiration to jump in and participate. And if you have more questions we are happy to help.
Are you building your personal brand to help grow your business?
@tommytrc does a great job explaining why it’s important to start building a personal brand. Tommy has some great advice to help you get started creating the brand of you.
How does having a strong personal brand translate to building a successful business? If people can relate to you on a personal level they will be more likely to want to do business with you.
It’s all about relationships and I agree with Tommy that relationships are coming back. Personal branding and social media is fundamentally about relationships. With the wonderful tools available today it’s easier than ever to start building your extended relationships. You can grow a personal brand that will continue to evolve and grow as your talents and interests grow. Your personal brand is a reflection of your passions, gifts and talents.
When your building a personal brand it’s important that the story you’re sharing is real and authentic.
@tommytrc shares 3 great simple tips to starting a personal brand.
1. Start slow, start small and build your personal brand
2. Just do it. Jump in
3. Be Yourself
These are great tips from Tommy. There is much wisdom in remembering these basic ideas.
Adding my thoughts on Tommy’s 3 Steps:
- Start Slow! If you’re new to building your personal brand there is no way you can know everything you need to know about all the various ways to build your brand. Start small and start simply with one or 2 things. Once you’re comfortable then add more to your personal branding mix. Personal branding takes time and is a long term proposition, actually it can be a lifetime activity.
- Just Do It! I talk to people all the time that are overwhelmed with all the possible ways they can use technology to build their brand. Honestly, you have to jump in and find what works best for you. The beauty of the tools and technologies available today is that most of them can be adapted to fit you. Remember, you are build the brand of you. You need to DO social media the best way for you.
- Be Yourself! It is impossible to build a personal brand without being yourself. As Tommy mentions people want you. Put yourself into everything you share and do. Be consistently in alignment with who you truly are. Be the real you.
Please share your thoughts about personal branding in the comments.
Thanks to @tommytrc for sharing with us your great example of the personal brand you’re building daily.
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You cannot expect your business to gain traction in social media by simply setting up a blog or a Facebook page. You have engage your audience by participating in the conversation, providing value, and reaching out to potential customers. On communities like Facebook, this is especially true – a good ongoing engagement commitment will go a long way to making your business successful with social media.
Engagement is all about interaction. Your involvement in stimulating conversation, listening and learning from your audience will help your business be more valuable. Keeping interaction flowing is the life blood of social media.
Ways to Be Engaging:
Ask Questions
Pay Attention and Respond Quickly
Be Transparent
Be a Real Person
How do you use social media to keep your business engaging?
Here’s a nice simple slideshow illustrating the benefits of learning how to fish. Also Know as learning how to market your business. Enjoy!
Starting a new on line community space can be a bit like throwing a party. You have the idea, decide on a theme, pick a time and location, send the invitations and wait for the people to show up.
When you open the doors to any new community on the web, having community managers ( party organizers ) are essential; especially in the beginning stages, if you are going have any kind of focused success with your community.
Here’s a story from the book Crowdsourcing about the challenges that Assignment Zero ran into when they created their new community to crowdsource the collection of crowdsourcing the news.
Rather than recruiting people beforehand to manage each topic, doling out assignments, corresponding with would-be contributors or just providing a friendly face – we decided to hold off building this essential layer of community managers until after the party had already started. It was a fateful mistake. The flood of guests made our community’s design flaws quickly apparent.
Baffled by the overall concept and confused by the design of the website and unable to connect directly to a manager or organizer, most of the initial community members simply drifted away.
Communities are about creating and managing experiences. My personal experience as a community manager has shown me that organizations tend to forget about the crucial role of having real people to engage new members. My community manager friends have also experienced this lack of understanding by their organizations. Community managers are critically important to help create a sense of belonging in any new and existing community.
If you’re starting an on-line community here are some things to consider:
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Here are some of my favorite stories about the growing relationships businesses have with social media and some challenges in bringing social networking into organizations
Embracing social media
a wise choice in uncertain times
With a full circle approach social media can entirely reshape your organizations day-to-day means of communications. Social media offers great economies of scale and ever evolving relationships with wider and wider circles of your stakeholders. I like how this article talks about operationalizing around your communication functions. Engaging your customers through social media is an ongoing journey that will fundamentally shift your business reality.
Why Big Brands Struggle with Social Media
Why Executives Don’t Get Social Media
Everyone is not a “connector” and some people are just not that interested in connecting with other people virtually. This article shares some perspective on types of people that get and don’t get social media and how to keep that in mind when integrating it into your organization.
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Give some link love this Valentine’s curiosity of Hubspot
Enjoy some of my favorites of the day.
Twitter fast growing beyond its roots
A look at many of the applications that are extending Twitter beyond its conventional uses.
The Now Web, Innovation and Disruption
An innovative look at change and disruption, Google, Facebook notifier and Twitter. The future of the web as a now communication tool and great reading to encourage your flexibility.
Twitter Founders living in Dreamworld?
A nice little behind the scenes on Twitter.
Facebook now has more Friend Feed “Like” Features
If you’re on Facebook and have activity other places on the web Facebook is making it easier to add your blogs and more to your Facebook feed.
Flickr Photos
Here’s a nice simple slideshow illustrating the benefits of learning how to fish. Also Know as learning how to market your business. Enjoy!
