Many marketers still struggle with the loss of control over their brand that comes with the ability of consumers to discuss them—and have those messages widely disseminated—across social media. But most brand-related chatter, both online and offline, is positive. And positive buzz carries more weight with consumers, according to research from Keller Fay Group. In [...]
We can debate the countless intricate ways that companies can use to create a strategy of difference, but it all pretty much boils down to: 1) Better product 2) Better process 3) Better relationships In my opinion focusing all of your strategic thinking, goal setting and actions on building a better process or better relationships [...]
David Armano shares a great video presentation on personal branding which is an excellent follow-up to my previous It’s All about the Relationships in Personal Branding post. Personal branding is necessary skill to develop to increase your opportunities for success in pretty much anything you choose to do in the world. Developing your personal brand [...]
Are you building your personal brand to help grow your business? @tommytrc does a great job explaining why it’s important to start building a personal brand. Tommy has some great advice to help you get started creating the brand of you. How does having a strong personal brand translate to building a successful business? If [...]
Image by JohnHallAssociates via Flickr Knowing how to market your business is one of the most important parts of building any business. Here 10 tips for creating a cost-effective business marketing plan. 1. Know Yourself Selling is about trust, and those with the best, most trustworthy stories win over customers. Businesses need to clearly articulate [...]
