The owners of Sunsational Green, a distributor of Solargon’s, asked us to create a visually rich magazine style website to showcase their solargon’s and green living stories. The site is loaded with content and designed to manage a lot of information. We built Sunsational Green on WordPress.
We can debate the countless intricate ways that companies can use to create a strategy of difference, but it all pretty much boils down to:
1) Better product
2) Better process
3) Better relationshipsIn my opinion focusing all of your strategic thinking, goal setting and actions on building a better process or better relationships is the surest and maybe simplest way to create a true competitive advantage that someone might care about. Would you rather lean on your 5% better product or price or on something so totally outrageous and innovative that people can’t stop talking about it?
John Jantsch of Duct Tape Marketing fame offers up these words of wisdom in his post where he challenges businesses to stop trying to be better than the competition, the opportunity is in the ways you can be different.
Create a strategy of being outstandingly different in your processes and relationships and you create something remarkable and worth talking about. Consistently amazing customer service experiences get spread around. Innovative ways of improving your business can yield exponential results.
We we owned our salon and spa we made huge investments in people and culture with our training systems and team development. These investments kept our business way out in front and made us significantly different in our market and consistently successful.
What do you think about creating a strategy of outstanding uniqueness? Where is your opportunity to be different?
Michelangelo said that the greatest danger for most of us is not that we’ll aim too high and not make it, but that we will aim too low and we will make it. The soul doesn’t engage when the bar for life is too low. The soul yearns for growth, adventure, new learning, and giving back to the world. It thrives when you align your life with the greater universal evolutionary flow and respond to what wants to happen as a way of life. Start living on the fourth level of opportunity and watch your life transform.
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Here are some of my hilights from the video:
“Here’s to the crazy ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. But the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
~ Apple Computers
Are you following your own heart and chasing your dreams? Do you reach beyond the status-quo because you know there is another way? If you believe in yourself are you willing to lead the way and blaze new paths?
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