The tipping point is broad and the accumulation of so much buzz that a idea “tips”.   The “flipping point” is when something changes enough to shift a person that doesn’t care into a passionate advocate.  This flipping point could also go negative if something changes for the bad in the person’s mind.

This flipping point is an internal activation within an individual that shifts them into action.  How do you get people to flip for your offerings?

Pay attention to improving your offerings and continue building better authentic stories until you create enough of value to flip your customers into raving fans.

Read more from Seth on the flipping point.

Seth’s Blog: The flipping point.

Consumers use the internet to research products and services before they buy.  With the growth of iPads, using a tablet to research something a person is interested is a favorite use.

Are you creating content that helps your potential customers research your offerings?

Is your content tablet computer friendly?

Read more about tablet product research trends at the link.

Consumers Turn to Tablets to Research Purchase Decisions.

Here is a possible reason:

“I think Facebook is getting a little nervous about Pinterest, for instance. There is a new generation of meaningful social networks that are all about personal identity curation. Like Pinterest, Instagram understands that the future is photo-driven, and that those photos are about style and moments. Facebook is playing catch-up. It can either become this fundamental layer, the glue that holds this world together, or they can start creating better environments for users across the board.”

via What The Tech Pundits Don’t Get About Facebook’s $1B Instagram Deal | Co.Design: business + innovation + design.

 

If the new generation of meaningful social networks are about personal identity curation and styling these moments in photos in the primary driver where does your business fit in?  Can your business benefit from this trend?

Business Identity Curation is your opportunity to continually build your brand by sharing moments your customers want to engage with on social platforms.  With the rise of Instagram and improvements to Facebook’s photo platform a good way to build your identity is through interesting photo stories.   Google+ has a great photo experience and Twitter keeps improving their visual sharing.  Have you thought about how your business could build it’s identity with photo sharing?

We can help you create a road map to your own business identity curation.

Check out my previous how to use Pinterest  post for some additional tips for small businesses.

Pinterest Business Marketing Resources

56 Ways to Market Your Business on Pinterest
Here’s a comprehensive list of marketing ideas from beginner to advanced tips.

26 Tips for Using Pinterest for Business
Nice variety of Pinterest business tips

The Ultimate Pinterest Marketing Resource Guide
This page provides lots and lots of links to other other Pinterest articles.

21% of Pinterest Users Purchased From Something on the Site
Pinterest is generating sales for websites
Is Pinterest Traffic Worthless?
Once you dig into Pinterest far enough to understand it this post about traffic analytics will help you understand the value of driving that traffic into sales.

Facebook turned on timeline for all pages on March 30th.  Most of you should have already updated your Facebook page and taken advantage of some of the new features.  Here are some resources to make the most of these new changes to your Facebook page.

Facebook Page Resources

• Facebook Mission Control – Product Guide direct from Facebook - This 8 page PDF guide was created by Facebook to share the basics of the new Facebook Timeline for pages.
• 15 Must Know Tips to Rock Your Facebook Page - This article gives a good overview of the new Facebook page changes.
• Interesting Facebook Timeline Cover Photos – This collection of business cover photos together if you need some inspiration for your own business cover photos.
• 7 New Facebook Changes Impacting Businesses – a great tip here about how to use and feature Facebook Apps now that the default landing page has gone away.  Also,  some good insights and the new Facebook Insights and admin panel.
• Facebook Cheat Sheet – sizes and dimensions for your images and marketing on your new Facebook Page.
• New Facebook Page Brand Timeline: Everything You Need to Know – PDF created by Hearsay Social that covers all the basics in an easy flowing document format.
• Step by Step Guide to the New Facebook Business Page Timeline - 31 page PDF created by Hubspot.  You will have to enter a lot of your contact information to download this document.  It includes some valuable insights too like if you want to get noticed posting more that once a day is going to be required because of the new Facebook edgerank algorithm.

More new features at Facebook

• Facebook photos go full screen and high resolution – Facebook added this feature to appeal to photographers and to compete with Google+’ s photo features.  High quality large photos are the trend.  Are you sharing great photos that are interesting to your customers?
• Facebook updates events- Facebook has made events simpler with less fields to add when creating an event and the event wall has become more advanced.

Read more about: Tablet Users Demand Faster Load Times – eMarketer.

Seth Godin’s quickly shares his thoughts on keeping things short.

Seths Blog: “Too long”.