A big part of the Facebook experience is how friends and family share Web links to interesting news stories, photos, videos and Internet sites.
This “friend-casting” of information has helped propel Facebook into a major force in directing traffic around the Web.
One of the big activities on Facebook besides playing farm games is sharing interesting links to photos, videos and websites with your friends. This activity has gotten so big that Facebook has become the number 1 source of referral traffic to major internet portals and a major force in directing traffic around the web.
The activity of friend-casting is a major opportunity for businesses to engage with their fans.
Is your business creating stories on the web that your customers can help you spread?
The owners of Sunsational Green, a distributor of Solargon’s, asked us to create a visually rich magazine style website to showcase their solargon’s and green living stories. The site is loaded with content and designed to manage a lot of information. We built Sunsational Green on WordPress.
There are millions of blogs being created every day. Many of these blogs are being created by customers that love your business. Their blogs may not have huge followings but their readers can be very loyal. A small loyal blog following from one of your biggest fans can have a big impact on your business if you can connect with your customer’s blog fans.
…while many individual bloggers might have low readership numbers, they often seem to have more INFLUENCE over that smaller readership.
Mack Collier
Sponsoring your customer’s blog could be an excellent way to connect with her readers. The myriad of micro blog communities that exist on the web offer macro opportunities to spread your business story.
Here’s a example:
My friend @hostageek has a great blog ( Cheesehead Gardening ), about hostas and gardening. Say I own a local garden center or a specialty website supplying hosta lovers. If Jennifer was one of my customers and one of my product evangelists it would make a lot of sense to sponsor her blog. Her blog readers are in my target market. The cost to sponsor her blog would likely be minimal ( maybe even a product or service exchange ). The sponsorship could be a great benefit to a small niche blogger and an even greater benefit to your business.
If your business is considering starting a blog, sponsoring a small blogger that writes about your niche may be a way to get started. You could even collaborate on content ideas, offering your expertise and information to help your blogger create great stories. Make sure all relationships are fully disclosed in any sponsor relationship on the blog.
I think this is a great idea that’s worth exploring further.
Debra Gehrke talks with Michelle Mangen about Twitter, the #newend hashtag and how to use Twitter to follow along with the NEW END event during the day and after the event.
Ross LaRocco, a video blogger at the NEW END event, shares how he uses an iPhone w/ an OWLE video add on device to capture quick videos and upload them almost instantly to the web. With Ross’s setup, his video blogs went live within minutes after recording them at NEW END. Video blogging is an excellent way to share your events, create buzz on line and give your event attendees a place to re experience the day.
Twitter is a great networking platform to connect with your audience. Twitter can be valuable to build stronger relationships with your customers and your brand. Twitter’s benefits really come through continued use and building a relevant network. When you first start using Twitter is can be very confusing. I believe this is why many people quit the service before they see the benefits.
In this video Debra Gehrke, of Mandala Life Media, talks with Kim Sippola ( @ATWairport ) about how having help with Twitter from Michelle Mangen ( @mmangen ) made a big difference to her understanding of how to make best use of the platform for her.
A valuable thing you can do when you’re first getting started on Twitter is find a knowledge user that can explain it to you. If you have someone show you how to make sense of the terms, technology and practices you can get a huge jump start. Tweeting can be an enjoyable and valuable experience for you with a little support.
Our Recommendations:
Find a Twitter mentor
If you can meet in person
Be open-minded and curious to learn
Ask lots of questions
Do be afraid to try
If you don’t understand ask for clarification
Jump in and practice, it’s not about perfection
Think about how you can add value
Participate in the conversation
It’s not all about you
It’s an evolving medium, keep learning
Want a jump start with Twitter? We can help.
If you’ve been using Twitter and would like to expand your Twitter strategy we love to help. For small businesses using Twitter, getting clear about what you want to accomplish is essential. Evaluate your strategy up front and remember that strategy to action is a continual cycle. Your strategy needs continual attention if you want to see results.
Debra Gehrke talks with Kim Sippola, Outagamie Co. Airport Marketing Manager, about how the airport uses Twitter, Facebook and YouTube to connect with travelers and the community. Interview conducted at Renew Summit 2009 presented by New North and NEW END. We love to help support the local North Eastern Wisconsin social media business community. Social media is still very new for most businesses and navigating these ever changing waters can be challenging. We hope this video and the story we shared recently about how Grassroots A Salon is blogging to get their story out to the community will give you a little inspiration to jump in and participate. And if you have more questions we are happy to help.
How can a small local hair salon spread the word about the great work they do and strengthen their relationships?
Being a small business owner and having to spend advertising $’s wisely, we used Mandala Life Media to build our Social Media. In less than 6 months, we began to see a huge shift in the connections we have with clients and how much stronger they are. It also has increased our presence within our community. I highly recommend it. Mandala Life Media encompasses a full circle approach with their business ethics and are full of information on how to take your business to the next level of sustainability.
Mandala Life Media has been empowering Tracey Drews and Grassroots A Salon to share their brilliance for a few months. We created an easily up-datable content management system ( We love WordPress ) for Grassroots a Salon and Tracey to share great stories and images from the salon every week.
Grassroots likes to do good work in the community and now Tracey has a place where she can easily share those stories. We are helping Tracey feel comfortable with the tools of social media and we brainstorm story ideas with her to keep her site fresh and interesting.
Grassroots is using their website, Facebook and Twitter to extend their remarkable word of mouth and strengthen their connections.
Tracey is doing an excellent job of continuing to evolve her understanding of the use of social media tools and technology to spread the word about the great quality service they provide and the amazing ways they give back to the community.
Traffic is growing to their site and their social media connections are expanding.
Locally Focused Social Media
Hair salons are by nature locally based businesses. At most, a hair salon is going to draw customers from a 50 mile radius and most likely the vast majority of customers come from less than 25 miles away. Why would a business with a solely local market reach use online communication and social media?
Social media is all about stellar networking and building trusted relationships with people you know and people you can help with your services.
Quality service hair salons are definitely in the relationship business. The relationship between stylist and client is an important one. Great haircuts, hair colors and talented stylists stories have been getting shared face to face by word of mouth ever since people cared what their hair looked like.
With the social communication tools being used on the web those stories get shared online. Most social media communication happens between people that actually know each other and live in the same area. Tracey and Grassroots are participating in the online community conversation. Through their continued updating of their website, Facebook and Twitter they are making their stories easily sharable.
Wealthy Resource
Grassroot’s stories and information create a rich resource and history that helps build their quality reputation. Now potential new customers wanting to know more about Grassroots A Salon have an online resource to access from any internet connection 24/7.
Tracey Drews and Grassroots A Salon are creating a good example of what the tools of the web and social media can do to extend a small local businesses word of mouth. And we’ve been honored to help guide their way.
Mandala Life Media is a consulting service by nature; our core is rooted in helping others to connect with their unique voice, their human brilliance and share it via the multitude of social media tools available with the pure intention of embracing the integrity of social change and inter-connection. Learn more about our Services
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