The Team Who Made Old Spice Smell Good Again Reveals What’s Behind Mustafa’s Towel
Posted on July 15, 2010
via fastcompany.com
Want to know more about the Old Spice Twitter & You Tube campaign that is currently lighting up the social web? Fast Company interviewed the advertising team behind the campaign.
I believe most small businesses could learn something from this article that they can apply to their own social media strategy.
