The Team Who Made Old Spice Smell Good Again Reveals What’s Behind Mustafa’s Towel

Posted on July 15, 2010

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Want to know more about the Old Spice Twitter & You Tube campaign that is currently lighting up the social web? Fast Company interviewed the advertising team behind the campaign.

I believe most small businesses could learn something from this article that they can apply to their own social media strategy.

Posted via email from Mandala Life Media

Lifestream

Those Millions on Facebook? Some May Not Actually Visit - http://t.co/OkNdy8QH http://t.co/cGb4qmt3 [kalalea]

— 10h ago via Mark\'s Tweets
It's as simple as this... <3 http://t.co/ayEef3gf [debsoul]

— 2d ago via Debra\'s Tweets
Brilliant. Amazing. Love. <3 http://t.co/3VyVpVjI [debsoul]

— 2d ago via Debra\'s Tweets
Everything you do is for the purpose of the joy that it is giving you. And so, when you don't see something... http://t.co/ScVFxrpt [debsoul]

— February 5th via Debra\'s Tweets
@mmangen Hello back. We leave for Kauai Feb. 29th... looking forward to a dose of the tropicals [kalalea]

— February 4th via Mark\'s Tweets

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The Team Who Made Old Spice Smell Good Again Reveals What’s Behind Mustafa’s Towel

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