Many people ask us questions about the tools of social media. All questions about the tools are good and without the why and what for social media won’t have a whole lot of meaning.

At its heart social media is about better communication.

Understanding why you’re communicating and what you’re communicating for is super important.  Get aligned with the story you’re telling yourself and the story you’re sharing.  Keep refining your story as you get more clear and your communication will become more focused.  With a clear focus, your story will have more value to those following you in social media.

Then focus on the tools that help you best connect your story and the people that want to hear it.