Retweeting is a Win, Win, Win

Posted on March 3, 2010

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Here’s some of the great benefits you will see from quality retweeting on Twitter.
- from Twitter Watch Dog

3 Awesome Benefits of Retweeting on Twitter

A Retweet Provides Value to Your Follower(s)
One of the most important reasons why people follow you is for value. If you can provide value to your followers you will not only make your followers happy, you will most likely attract more followers. Providing quality content is always a great way to provide your followers with value. The first thing that comes to mind is sharing a link to relevant information that is from you or another person.

Note: Try sending quality content by other people It’s good to mix things up all the time. Additionally this positions you as a resource and as a connector to others.

A Retweet Can Benefit Your Personal Brand
Retweeting will help build your personal brand as well as your follower’s loyalty. If you point a follower to an external source that is truly relevant and beneficial to them, the amount of trust that person has in you will increase. The next time you post a link, whether it’s to your website or to an external source, the chances of that person clicking that link are higher than before.

A Retweet Can Help You Build Relationships with others
Retweeting another person’s content is an act of kindness, and others are likely to do the same for you. This doesn’t mean that you should expect someone to retweet your content just because you retweet theirs. but in many cases they do. Remember, retweeting is all about providing value to your followers, typically people will not retweet a post of yours unless it’s perceived as informative or helpful to them or their followers.

Choose your retweets wisely and you can build value for your business and personal brand while strengthening relationships. The people you follow appreciate retweets (RT’s ) because it helps them get noticed and if the retweet is something relevant to your followers you provided added value.

If done with clear intentions Retweeting is a Win – Win – Win!

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