A big part of the Facebook experience is how friends and family share Web links to interesting news stories, photos, videos and Internet sites.

This “friend-casting” of information has helped propel Facebook into a major force in directing traffic around the Web.

One of the big activities on Facebook besides playing farm games is sharing interesting links to photos, videos and websites with your friends. This activity has gotten so big that Facebook has become the number 1 source of referral traffic to major internet portals and a major force in directing traffic around the web.

The activity of friend-casting is a major opportunity for businesses to engage with their fans.

Is your business creating stories on the web that your customers can help you spread?