Would You Sponsor Your Customer’s Blog?
There are millions of blogs being created every day. Many of these blogs are being created by customers that love your business. Their blogs may not have huge followings but their readers can be very loyal. A small loyal blog following from one of your biggest fans can have a big impact on your business if you can connect with your customer’s blog fans.
…while many individual bloggers might have low readership numbers, they often seem to have more INFLUENCE over that smaller readership.
Mack Collier
Sponsoring your customer’s blog could be an excellent way to connect with her readers. The myriad of micro blog communities that exist on the web offer macro opportunities to spread your business story.
Here’s a example:
My friend @hostageek has a great blog ( Cheesehead Gardening ), about hostas and gardening. Say I own a local garden center or a specialty website supplying hosta lovers. If Jennifer was one of my customers and one of my product evangelists it would make a lot of sense to sponsor her blog. Her blog readers are in my target market. The cost to sponsor her blog would likely be minimal ( maybe even a product or service exchange ). The sponsorship could be a great benefit to a small niche blogger and an even greater benefit to your business.
If your business is considering starting a blog, sponsoring a small blogger that writes about your niche may be a way to get started. You could even collaborate on content ideas, offering your expertise and information to help your blogger create great stories. Make sure all relationships are fully disclosed in any sponsor relationship on the blog.
I think this is a great idea that’s worth exploring further.
Mack Collier details this idea out from the blogger’s perspective on his post about how blogger’s should attempt to monetize their content.
What do you think about this idea?
If you could would you sponsor your evangelist’s blogs?
Flickr Photos