One of the big questions about social media is, What is the Return on Investment?  This video shares examples of many great positive returns from social media.  With a bit of creativity and innovation you too can see a positive ROI from social media.

We believe social media tools can be hugely empowering for small business owners.  Social media done well, forges stronger connections and better feedback with  the potential for greater understanding of what your business really means in the minds and hearts of your customers.  How valuable is a better understand your customers?  What if your passionate fans would be empowered to become your best sales people?

Social media is not just about marketing and sales.  Social tools can be used for:

• customer service
• research
• trend forecasting
• inventory planning
• internal communications
• crowd sourcing
• and more… What else can social media be used for?  Share your ideas in our comments.