How can a small local hair salon spread the word about the great work they do and strengthen their relationships?

Being a small business owner and having to spend advertising $’s wisely, we used Mandala Life Media to build our Social Media.  In less than 6 months, we began to see a huge shift in the connections we have with clients and how much stronger they are.  It also has increased our presence within our community. I highly recommend it.  Mandala Life Media encompasses a full circle approach with their business ethics and are full of information on how to take your business to the next level of sustainability.

Tracey Drews – Grassroots A Salon
on Twitter – @grassrootssalon and Facebook

Get Empowered

Mandala Life Media has been empowering Tracey Drews and Grassroots A Salon to share their brilliance for a few months.  We created an easily up-datable content management system ( We love WordPress ) for Grassroots a Salon and Tracey to share great stories and images from the salon every week.

Grassroots likes to do good work in the community and now Tracey has a place where she can easily share those stories.  We are helping Tracey feel comfortable with the tools of social media and we brainstorm story ideas with her to keep her site fresh and interesting.

Grassroots is using their website, Facebook and Twitter to extend their remarkable word of mouth and strengthen their connections.

Tracey is doing an excellent job of continuing to evolve her understanding of the use of social media tools and technology to spread the word about the great quality service they provide and the amazing ways they give back to the community.

Traffic is growing to their site and their social media connections are expanding.

Locally Focused Social Media

Hair salons are by nature locally based businesses.   At most, a hair salon is going to draw customers from a 50 mile radius and most likely the vast majority of customers come from less than 25 miles away.  Why would a business with a solely local market reach use online communication and social media?

Social media is all about stellar networking and building trusted relationships with people  you know and people you can help with your services.

Quality service hair salons are definitely in the relationship business.  The relationship between stylist and client is an important one. Great haircuts, hair colors and talented stylists stories have been getting shared face to face by word of mouth ever since people cared what their hair looked like.

With the social communication tools being used on the web those stories get shared online.  Most social media communication happens between people that actually know each other and live in the same area.  Tracey and Grassroots are participating in the online community conversation. Through their continued updating of their website, Facebook and Twitter they are making their stories easily sharable.

Wealthy Resource

Grassroot’s stories and information create a rich resource and history that helps build their quality reputation.  Now potential new customers wanting to know more about Grassroots A Salon have an online resource to access from any internet connection 24/7.

Tracey Drews and Grassroots A Salon are creating a good example of what the tools of the web and social media can do to extend a small local businesses word of mouth.  And we’ve been honored to help guide their way.