The Growing Use of Social Media
Posted on March 12, 2009 written by
Mark
According to a new report from Netpop Research, “Media Shifts to Social,” the percent of time people spend communicating online has increased 18% since 2006, while time spent on entertainment has declined 29%. The Executive Summary says that Online entertainment is shifting to a small, powerful proportion of social media contributors fueling Web activity through blogs micro-blogs, social media, video and photo sharing.
Key Findings from the study include data such as:
- 105 million Americans contribute to social media
- Social networking has grown 93% since 2006
- 7 million Americans are “heavy” social media contributors (6+ activities) who connect with 248 people on a ‘one to many’ basis in a typical week
- 54% of micro-bloggers post or “tweet” daily
- 72% of micro-bloggers under age 18 post or “tweet” daily
These statistics were shared with me via AJM Marketing
Flickr Photos
March 12, 2009
times, they are change’n…