Here are some of my favorite stories about the growing relationships businesses have with social media and some challenges in bringing social networking into organizations

Embracing social media
a wise choice in uncertain times
With a full circle approach social media can entirely reshape your organizations day-to-day means of communications. Social media offers great economies of scale and ever evolving relationships with wider and wider circles of your stakeholders. I like how this article talks about operationalizing around your communication functions. Engaging your customers through social media is an ongoing journey that will fundamentally shift your business reality.

Why Big Brands Struggle with Social Media

• big companies often consider social media as just another marketing channel

• doesn’t fit company structure

• global reach stretches corporate boundaries

• long term not campaign approach

Why Executives Don’t Get Social Media
Everyone is not a “connector” and some people are just not that interested in connecting with other people virtually. This article shares some perspective on types of people that get and don’t get social media and how to keep that in mind when integrating it into your organization.